Faculty Paper Presentation


Mr. Muddasar Ghani Khwaja (Lecturer of Marketing) from the Department of Management Sciences, SZABIST Islamabad Campus participated in the 10th Malaysia International Conference on Languages, Literature's and Cultures (MICOLLAC 2018) held on 14-16 August, 2018 at Malacca, Malaysia. The conference was organized by the Faculty of Modern Language & Communication, Universiti Putra Malaysia. The aim of MICOLLAC 2018 was to offer a platform to local and international academics, educators, planners and teaching professionals to meet, discuss and share latest research, and fundamental advances in the field of language, management, literature and culture. Mr. Muddasar presented his research paper titled ‘Investigating Social Media Marketing Impacts On The Consumer Behaviours With The Moderating Effects Of Negative Viral Marketing: Empirical Evidences From Emerging Markets'. Scholars & researchers from different parts of the world presented their research studies on engaging diversity and charting trajectories.