Seminar on Digital Marketing
A seminar on the contemporary stratagem of the digital marketing was organized by the Faculty of Management Sciences (Mr. Muddasar Ghani Khwaja). The purpose of this seminar was to provide industrial insights on prevailing digital marketing endeavors to the business students of SZABIST Islamabad. The pragmatic approaches on attaining industrial insights on the digital sales and marketing protocols were vividly discussed by the emerging industry players. The keynote speakers for the forum were Mr. Ansab Naeem (Key Accounts Manager, TCS-Yayvo.com) Mr. Azfar Arshad, (Business Development Manager, TCS-Yayvo.com), Mr. Ahsan Zia (Managing Director, BaseCamp), Mr. Mubassir Saleem (Strategy Advisor- Commercial Operations). It was a great opportunity for students to familiarize them with the digital marketing expeditions carried out by the firms and develop higher cognitive abilities that is analysis, synthesis and evaluation.